You will want to get as specific as possible with this part. For example, if you identified your target market as parents it would be ok. However, if you identify your ideal customer as a parent that lives in the United States, is between 30 and 50 years of age, earns over $70,000, primarily uses Facebook and has an interest in outdoor activities you will have much more success.
Online advertising started to take shape – Cost Per Mille (CPM) models and paid placements were important components of the marketing mix, but difficult to measure. An emphasis on quality traffic and conversion helped transition marketers from buying impressions and site visitors, to paying exclusively for traffic that resulted in a sale and affiliate marketing lead the charge.
That can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.
This is crucial as Google Adwords can be your PPC specialist’s best friend as it offers a range of solutions, from good old search to Display, Remarketing, Shopping, and Video. This platform gives your business a wealth of options when it comes to getting it in front of millions of potential visitors and customers just by simply following the PPC campaigns trends.
If you are an affiliate looking to monetize your online presence with affiliate marketing, this section of the course will help you with affiliate program suggestions, which include Amazon affiliate program, eBay affiliate program, etc. For each program, you will see highlights regarding the perks they provide (such as cookie life, commission percent, etc.).
There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media. Sports personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter and 49.6 million on Instagram, creating opportunities for endorsements.
Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.:118 In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.:118 Search engines originally sold listings in order of highest bids.:119 Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.
One of the biggest mistakes that brands and companies make on social media is pushing users away from the site they’re currently on (i.e. Facebook) to get them to a website. If you’re using social media to drive website traffic, you need to pay for it. Otherwise, leveraging existing platforms such as Medium.com or LinkedIn to blog from your profile, or even Facebook Notes, can drive greater organic reach (for free) than by linking to your latest blog post on your business page. My advice is to tap into the organic reach that a more traditional platform gives you to create free brand awareness.
With Facebook ads, you can identify new potential leads by defining your ideal customer through the ads platform. Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what your ad goals may be.