3. Paying for leads. Some merchants benefit by paying affiliates on a lead basis. For example, an insurance company might pay affiliates a fixed bounty for each potential customer who signs up for an estimate. Alternately, a car dealership might pay affiliates for each customer that requests information on a specific car, and perhaps an additional bonus if the customer schedules a test drive.
Affiliate marketing is one of the most popular monetization techniques for niche publishers in 2014, being used by hundreds of thousands of sites in a wide variety of verticals. Affiliate marketing is popular for a number of reasons, including the potential for success with a relatively small audience and the deep pool of affiliate partners willing to pay to acquire new customers.
Marketing Podcast with Melissa Agnes Podcast Transcript Our guest on today’s podcast is Melissa Agnes, an expert on crisis management and brand reputation and protection. As an advisor, she has worked with companies and organizations across industries like healthcare, finance, technology, and the non-profit world including NATO, Merck, Hilton, the YMCA, and the City of Los […]
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Have your own product? You may want to create your own affiliate program instead. In this course, you’ll learn about the different tools that you can use to create an affiliate program for your website. With these tools, you can automate signups and payments. This means that you no longer have to manually count referrals and send commissions. Everything is done for you. This course is perfect for ecommerce website sellers or people who already have their own products. This will allow them to recruit an army of affiliates to do the marketing for them.