Another industry that has seen better commissions recently is the “making money” vertical. Along the same lines of Forex trading platforms, products or programs that help people earn money at home are also giving out average (or better than average!) affiliate commission rates. Products such as website hosting, WordPress themes and plugins, marketing products and other related items are all offering great commission rates.
Another benefit of social media marketing is that you are able to strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site. The more relevant this traffic is, the more likely you will be to boost conversion rates.
As with many aspects of Web monetization, the exact strategies will vary from site to site. There’s no universally superior affiliate marketing offer or merchant. There are, however, some general guidelines on factors to consider when evaluating potential affiliate marketing offers. We’ll dive into several of these below. We’re using screenshots from ShareASale throughout this article to illustrate the process, but the tasks and terms will be generally similar across the major affiliate marketing networks.
So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a) a flat amount (in whatever currency you operate) or (b) a percentage of the total sale (exclusive of taxes and shipping). So, how do you determine what your affiliate program commission rate should be?
Your first and foremost job is to make your business online. You can showcase your business through websites and social media platforms which is also known as Business Branding. In India itself where there are more than 465 million highly active internet users, it provides the huge platform to work on. Plus, mobile is another savvy technology that has made lives easier for consumers to grab information about the products or services and purchase them.
For example, some consumer have begun using ad blockers to prevent them from seeing ads while browsing websites (though Facebook is designed so that these technologies don't work on their site). If people aren't going to see your banner ads about your plumbing business, writing blog posts about common plumbing issues would be a good way to attract your target audience without relying on ads. It may be indirect, but content marketing works.

When formulating a commission structure, the first step is to consider all stakeholders involved in the transaction. Even though affiliate marketing is entirely performance-based — and nary a nickel gets paid unless a transaction occurs — there are several different parties taking a cut of that sale. The affiliate gets a percentage. The affiliate network gets a percentage. And, your affiliate manager might take a percentage. What initially seemed as a no-risk marketing channel could be one of your most expensive.


With the introduction of the internet, advertisers realised that they could increase their revenue by rewarding websites who refer customers to your site that go on to buy something from you. In essence, this is affiliate marketing or performance-based marketing. An advertiser rewards a website a set amount of commission for each customer that the site refers who goes on to make a purchase.
For sites looking to monetize their existing traffic through affiliate marketing, a major determinant of success is picking the right offers to run. The difference in earnings from a bad offer and a good one can be enormous. Unfortunately, finding the “right” offer isn’t exactly easy; if you’re using an affiliate marketing network such as Commission Junction (now part of Conversant), SharesASale, or LinkShare, you will have literally thousands of affiliate offers available to you.
“Many businesses hit a plateau in their digital reach because they [focus on] … content which proves [their] expertise by educating [their] target audience about [their] specific business services or products,” Te-Erika Patterson writes on Entrepreneur Magazine‘s website. “The missing link between brands who have a few thousand followers and those who’ve become social media legends is a key ingredient called lifestyle content.”
Though the glory days may be behind us, affiliate marketing remains a multi-billion dollar industry and a primary source of income for thousands of successful online entrepreneurs. As the number of merchants embracing affiliate marketing strategies has increased, new opportunities have been created for Web publishers able to build an audience and effectively promote affiliate offers.
If your website doesn’t have much traffic to speak of, there’s probably not a big opportunity for you now in affiliate marketing. Focus on producing high quality content, building some links, and getting a recurring stream of visitors to your site. But if you have a website that is already attracting a significant number of visitors from referring sites, organic search, and direct visits, affiliate marketing could be a logical way to monetize.
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
The success of an affiliate marketing strategy depends on how many referrals you’re able to send to merchant sites and how well these referrals convert (hence the bolding of these factors above). The more relevant and appealing the offers you highlight on your site, the higher both your click and conversion rates will likely be. If you’re running a travel blog, you probably don’t want to be featuring affiliate offers for baby products; replacing them with affiliate links to cruise packages would probably result in a higher referral rate.
At IMI, we have the ability to incorporate Affiliate Marketing into any integrated digital marketing campaign in order to push product sales and drive revenue. We believe that this is just one piece of the digital puzzle however. Affiliate campaigns can incorporate many aspects of digital marketing including web design and development, display, paid search, conversion optimization, and SEO.
It's important to realize that social media can be just as useful as Google in directing traffic to websites. While fans for a page don't necessarily equate to customers, Facebook's utility as content distribution network makes the platform as useful as search ads on Google or video ads on YouTube. Investing in both forms of paid advertising can produce good returns for a business.
Another industry that has seen better commissions recently is the “making money” vertical. Along the same lines of Forex trading platforms, products or programs that help people earn money at home are also giving out average (or better than average!) affiliate commission rates. Products such as website hosting, WordPress themes and plugins, marketing products and other related items are all offering great commission rates.
In fact, according to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about the brand, social media users are open to engaging with brands on social media channels.
Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.[24]:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.[24]:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
In the context of the social web, engagement means that customers and stakeholders, such as consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations) are active participants rather than passive viewers. Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services or business practices, or a government's actions. Each participating customer or non-customer (or citizen) who is participating online via social media becomes part of the marketing department (or a challenge to the marketing effort), as other customers read their positive or negative comments or reviews. Getting consumers and potential consumers (or citizens) to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior (or voting or donating behavior in a political context). New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21]
Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.[24]:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.[24]:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.

Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences. Despite the popularity of affiliate marketing, many publishers still aren’t aware of exactly what affiliate marketing is or how it works. In some cases, these publishers are gatekeepers to an audience that could be very effectively monetized through affiliate marketing, meaning that they’re passing up an attractive revenue stream.


The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
I think it’s foolish to say that some industries can’t be successful on social media; almost any company has the potential to see a positive ROI using social media marketing. Yet, some industries are going to have an easier time than others. Those with strong visuals and interesting content topics, or those that are mass-marketed to a demographic that uses social media heavily will almost always outperform a business with sparse demographics, or one in a typically “boring” industry.

Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3).[78] Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called:[79] reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).
When I was a child, my school would have fundraisers that involved us going door-to-door to sell magazine subscriptions (magazines were glossy, soft-cover publications that would be mailed to a subscriber’s house on a weekly or monthly basis). I didn’t realize it at the time, but I was right in the middle of an affiliate marketing scheme. The magazine companies had products they wanted to sell. Schools had the ability to sell these products. And for every subscription sold, the magazine companies gave a slice of the proceeds to the school. (In this example, there’s actually a secondary later of affiliate marketing; the schools effectively outsource the actual selling to the students, in exchange for prizes that come with meeting certain sales figures.)

No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.
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