One way that you can find new customers and market opportunities on your social channels is through social listening. By following certain keywords and checking out trending topics in your industry, you can see who is taking part in the conversation. This can provide your business with a wealth of new lead opportunities while also introducing you to industry influencers who you may be able to partner with to boost visibility.
It also shows that you need substantial traffic to make much money through advertising. At a CPM Of £10 with 2 ad units on the site, you would make just £4,000 per month even with a million page views per month for which you serve paid ads to 20% of the audience. Set this to 100% if you are selling all your ad inventory, as for example through Google Adsense.