In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]
Affiliate marketing allows its marketers, or “affiliates,” to take their income into their own hands. This strategy is, in some instances, referred to as a form of “passive income” for those who endorse products. By this, we mean affiliates aren’t always actively selling to make money. They put their strategies in motion and any sales that come through their site drive income.
Again, your understanding of your target audience will come in handy here. Which platforms are your target audience most active on? What makes them visit that platform? For example, teenagers and young adults might like scrolling through Instagram when they are bored to see what their friends are doing or whether their favorite brands have new products.

Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.


If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
Decide how you'll promote the affiliate products. As mentioned, the easiest way is through a website or blog. Other successful affiliate marketers set up a squeeze page designed to build an email list, and then promote affiliate products to subscribers. Of course, your list should provide other non-sales information as people don't want to be sold all the time. Some affiliate marketers don't use a website at all, and instead use social media such as Facebook, Instagram or Twitter. Many affiliate marketers use a combination of several marketing tactics.
The other form of integration is when businesses coordinate their online marketing with their offline marketing. The methods mentioned before are effective on their own, but imagine how much more effective is when the online ads are reinforcing what they've seen on local billboards, TV ads, etc. Making an effort to coordinate all the various advertising and marketing channels can be tricky, but it is worth it for business owners to make the effort or to hire people who can handle this coordination and implementation for them.
Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million in damages in 2010.[92] The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation.[92] Due to the viral nature of the Internet, a mistake by a single employee has in some cases shown to result in devastating consequences for organizations. An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor has they heard our new spring collection is now available online at [Kenneth Cole's website]".[93] This reference to the 2011 Egyptian revolution drew an objection from the public; it was widely objected to on the Internet.[93] Kenneth Cole realized his mistake shortly after and responded with a statement apologizing for the tweet.[94]
Español: ganar dinero en línea con el marketing por Internet, Русский: заработать на интернет—маркетинге, Italiano: Fare Denaro Online Commercializzando su Internet, Português: Ganhar Dinheiro Online Através do Marketing na Internet, Bahasa Indonesia: Menghasilkan Uang secara Online Melalui Pemasaran Internet, Tiếng Việt: Kiếm tiền Qua mạng Nhờ Tiếp thị Trực tuyến, Français: gagner de l'argent en ligne grâce au marketing sur Internet, العربية: جني المال من خلال التسويق الأونلاين, Deutsch: Durch Internet Marketing online Geld verdienen, 한국어: 인터넷 마케팅으로 돈을 버는 법
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[62] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[63] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[64] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
Affiliate marketing is one of the earliest forms of performance-based online marketing. The 90s ushered in the age of the internet. Organizations and individuals began creating websites and content in droves and – when search engines began cataloging websites and pages, making it easy to find and navigate to this content – marketing changed forever.

Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You've likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
This is why so many people are trying to run paid traffic to affiliate offers, but that’s also quite challenging in its own right because unless you have every little facet dialed in, such as the offer, landing page, & ad. Your ad performance (CPC & CTR) won’t be good enough to still be profitable. Remember now you have to pay for every click so if you don’t got everything perfect you could easily lose money or spend lots of money, only to break even or make little bit of profit.
Site Build It - Site Build It is my second choice for learning how to create an online business. The training is very good and you get one website with hosting included. There is no free option, which is one of the reasons that it is not my first choice. I started here back in 2007 and the education that I received was very valuable and helped me to achieve a great level of success.
Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell, but social media marketing does far more than increase brand presence. You can influence customer buying decisions at multiple points along the sales funnel, from amplifying the reach of white papers and blogs targeting top of funnel, to answering customer questions and addressing pain points, to incentivizing buyers with coupon codes. We even think it’s crucial for real estate agents to get on social media — and stay active!
These are just the key features, but the platform offers many more. Check them out and use all the features on your way to becoming an affiliate marketing pro. However, some say the amount of knowledge might be overwhelming for new Wealthy Affiliate users, therefore take one affiliate marketing training course at a time and ensure you learn it and put those tricks into practice before you move on to the next chapter.
You might notice that when you have been browsing a website looking for something, (for example, a pair of shoes), then you will start to see ads for those shoes when you're browsing the internet. The reason this happens is the cookies on your computer. Alternatively, you clicked 'yes' when you got asked if you wanted the website to remember your username and password.
Let’s start with the first scenario above. Suppose an affiliate is generating $100,000 in monthly revenue for a merchant, and getting $25,000 in monthly commissions. In this case, the network between the two may be taking $10,000 a month for its part in the process. In this case, the merchant may attempt to go around the network and set up a direct relationship with the affiliate–perhaps with a 30% commission.
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
Just one piece of viral content can quickly scale your social media presence from “amateur” to “professional,” but the science on viral content is fairly limited. Even if you have all the “right” ingredients in place, there’s still an element of luck to your success. A competing piece of content might see 10 times as many shares as yours just because it was timed differently, or because the right person happened to see it first.
Affiliate marketing can make you a passive income. This is the type of income that makes you money while you sleep. However, it can only happen if you know what you are doing. Many have tried and failed. The thing about affiliate marketing, it is not about merely copying what others are doing. It is about treating this as a business and using affiliate marketing to sell products if you currently don’t have your own.

First of all - The 30-Day Challenge. This is a completely free 30-day course we put together over at MonetizePros. The goal of it is to teach you all of the critical skills in internet marketing while getting you to your first dollars in the first month as well as giving you a long-term road map to building out the business to something more serious.


AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.
The Publisher is the website who advertises a product or service and earns a commission when their visitor goes on to the site and makes a purchase. There are so many different types of affiliates including influencers, bloggers, or loyalty websites and more non-traditional affiliates too, including paid search, on-site tech solutions and remarketing to name a few.
#1. Wealthy Affiliate - Wealthy Affiliate is my top choice for anyone interested in learning how to create an online business. The training is the best out there and websites and hosting are all included in the program. They also have a free option to join without a credit card so that you can see what is available in the program before you purchase.
At the time, I had a ton of people reaching out wanting to hire me (I ranked my self #1 in Google for WordPress SEO Consultant, WordPress SEO Expert, many other good keywords). Unfortunately I struggled with basic things you need to run a service-based business… keeping track of clients, time management, and making sure I was charging clients for my time (and getting them to create content which often seemed impossible).
Affiliate marketing is the best and easiest way to start an online business. Whether you want to earn some extra money online or build a full-time online business, Aversity’s affiliate marketing courses will give you the knowledge and tools you need to start a successful affiliate marketing business in no time. Just browse our course list and choose the one that matches your goals and needs.
My conversion rate went from 2.5% to 8% just by including Facebook polls where SiteGround was rated #1, along with a few Twitter screenshots and Facebook conversations. Whether it’s Amazon reviews or Facebook polls, you NEED to include outside opinions – that’s why I don’t like collecting reviews on my website – they look biased. But you can use WP Review Pro to do this, allowing people to review the product/service on your site and get those review stars.
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.

For a slightly different take on the subject and figuring out how to get targeted traffic onto your promoted links, you must have a look at Affiliate Marketing: Instant Traffic to Affiliate Links. A quick look at the reviews will help you decide if this is the exact course you are looking for. Sometimes the right approach is what is required to make a campaign work, this one might just work for you. You can see more details here.
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
Amazon will not pay you unless your affiliate sales reach a threshold of $10 if you choose to be paid by direct bank deposit or Amazon gift card, or $100 if you want to be paid by check. If you fail to reach the threshold, your affiliate balance is carried over to the next month and added to the sales you make then. Amazon pays affiliate sales at net 60 days, so, for example, sales that reach the threshold at the end of January will be paid in late March.
The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.
Unplanned content is an 'in the moment' idea, "a spontaneous, tactical reaction." (Cramer, 2014, p. 6). The content could be trending and not have the time to take the planned content route. The unplanned content is posted sporadically and is not calendar/date/time arranged (Deshpande, 2014).[87][88] Issues with unplanned content revolve around legal issues and whether the message being sent out represents the business/brand accordingly. If a company sends out a Tweet or Facebook message too hurriedly, the company may unintentionally use insensitive language or messaging that could alienate some consumers. For example, celebrity chef Paula Deen was criticized after she made a social media post commenting about HIV-AIDS and South Africa; her message was deemed to be offensive by many observers. The main difference between planned and unplanned is the time to approve the content. Unplanned content must still be approved by marketing managers, but in a much more rapid manner e.g. 1–2 hours or less. Sectors may miss errors because of being hurried. When using unplanned content Brito (2013) says, "be prepared to be reactive and respond to issues when they arise."[86] Brito (2013) writes about having a, "crisis escalation plan", because, "It will happen". The plan involves breaking down the issue into topics and classifying the issue into groups. Colour coding the potential risk "identify and flag potential risks" also helps to organise an issue. The problem can then be handled by the correct team and dissolved more effectively rather than any person at hand trying to solve the situation.[86]
Thank you for a very straightforward introduction to the world of Affiliate Marketing. I’m looking forward to the journey and just starting out. For me, I’m just as enthusiastic about the challenge of gaining success for its own sake, as the financial rewards it may hopefully bestow on me. There are so many variables involved and putting the whole thing together feels like attempting a 40,000-piece jigsaw puzzle with a hangover.
The final section of the course summarizes everything, explores the issues that might occur and ways to deal with them. Since affiliate marketing is essentially a part of online marketing, it will be helpful to learn how affiliate marketing integrates with search engine marketing, social media marketing, email marketing, etc. These strategies are analyzed from both perspectives, those of merchants and affiliates. Furthermore, the topic of online marketing and its segments is worth exploring more in the future as it can improve your success with affiliate marketing, regardless if you are a merchant or an affiliate.
In a previous article, "How to Use Instagram for Lead Generation," I shared how you can maximize your social media reach by running searches for places and people to find your next customer. To go one step further, set up saved searches on Twitter as well around the people and topics that you want to sell to. If you’re in business-to-business, tap into LinkedIn to identify who it is that you’re trying to get in front of -- to sell to -- and then head over to Twitter and group your prospects into a curated list. On occasion, "like" the content posted from your prospects and engage with them back. If you’re business-to-consumer, create saved search results around the events or topics that your target customer is speaking about to give your community manager(s) a curated list to engage from.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
These are just the key features, but the platform offers many more. Check them out and use all the features on your way to becoming an affiliate marketing pro. However, some say the amount of knowledge might be overwhelming for new Wealthy Affiliate users, therefore take one affiliate marketing training course at a time and ensure you learn it and put those tricks into practice before you move on to the next chapter.
But it literally changed my life… I moved out of my parent’s house (sigh) into a nice studio in downtown Denver, bought my first car (a Mercedes c300), adopted 2 kitties, and my credit raised 45 points. I also donated $6,000 to GoFundMe campaigns. I’m a humble dude but in affiliate marketing, the numbers do the talking. So… I want to show you how I did it. Enjoy!
In a previous article, "How to Use Instagram for Lead Generation," I shared how you can maximize your social media reach by running searches for places and people to find your next customer. To go one step further, set up saved searches on Twitter as well around the people and topics that you want to sell to. If you’re in business-to-business, tap into LinkedIn to identify who it is that you’re trying to get in front of -- to sell to -- and then head over to Twitter and group your prospects into a curated list. On occasion, "like" the content posted from your prospects and engage with them back. If you’re business-to-consumer, create saved search results around the events or topics that your target customer is speaking about to give your community manager(s) a curated list to engage from.

And finally, before signing up for any type of affiliate marketer training program, ask yourself, “does this REALLY make sense?” For example, if someone is selling you an $8 e-book and that e-book is supposed to show you how to create websites that earn $10k per month on autopilot, do you really think that makes sense? If you figured out how to create “auto-pilot” websites that earn $10k per month would you give away your secrets to everyone in a measly $8 e-book? Of course not! You’d be spending your time building as many of those auto-pilot websites you could and become a billionaire!

Send a Physical Thank-You Note. Your customers will feel a strong connection if you send them a personalized greeting card or a thank you gift. A great time to send one of these is after a purchase, for a birthday, during the holidays or during a difficult time. Use tools such a Bond and Thankbot to automatically create handwritten notes, which have an 80% open rate, unlike email and traditional print mailings.
Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[46] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.
Regardless of whether you decide to pursue a course or not, wish you the best with your digital marketing efforts in the time to come! These were the 7 Best Affiliate Marketing Courses and Training you could pursue in 2017 – 2018, do join our unmissable newsletter to keep up with updates on all such topics. Since affiliate industry is an ever evolving industry, it is important to keep upgrading one’s knowledge by enrolling in one or the other class and grow further. Constant learning is quintessential when it comes to internet marketing. Along with all this, if you are interested, you could check out cyber security courses online. It will help you develop knowledge of internet security along with internet marketing.
The “matchmaking” service–offering access to a pool of merchants–is the role of a network that likely comes to mind first. But the administrative workload handled by networks can’t be overlooked; they handle all the tracking, reporting, and payment processing that arises during the steps shown above. While that might not seem like much, it can add up to a significant amount of time each week.

Pros & Cons to both for sure, but in the long run a business that runs on free traffic is superior because its completely hands off business that keeps making money for you while you sleep since the internet never sleeps. With Paid Traffic you can start getting traffic much more quickly but in the long run it ends up being a lot more work because you have to constantly tweak & monitor the performance of the ads, more on this later.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[30] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[31] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[32]
Most modern businesses understand the importance of using social media to promote their brand and interact with consumers. Indeed, social media is at the core of many companies’ digital strategy, often delivering measurable results in terms of sales, leads and customer service. That said, there are many social media mistakes that we see time and time again: strategic errors that leave leads on the table and opportunities unexplored.
Interpersonal relationships have been crucial to the success of Murphy’s program. She frequently consults with top affiliates directly to keep communication open. She’ll also adjust her product mix and merchandising to increase conversion rates to drive mutual profitability and long-term value. CrazyForBargains takes these key steps to stay active in the affiliate community:
We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)
Send a Physical Thank-You Note. Your customers will feel a strong connection if you send them a personalized greeting card or a thank you gift. A great time to send one of these is after a purchase, for a birthday, during the holidays or during a difficult time. Use tools such a Bond and Thankbot to automatically create handwritten notes, which have an 80% open rate, unlike email and traditional print mailings.
There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media.[111] Sports personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter and 49.6 million on Instagram, creating opportunities for endorsements.[112]
According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics. That could be because every post you make and each interaction you have on your social media channels is an opportunity to convert an interested lead into a happy customer. By building a report with your leads and customers and posting valuable content on a consistent basis, your brand can work to improve trust and credibility, which leads to more conversions.
How established is your site/blog/social media following?  Do you already have an audience of 1 million or are you just getting started?  Early on in your affiliate marketing journey you will probably want to have multiple options to make sure you can cover a broad field. You might want to become an Amazon Associate as well as joining one of the networks so you will have a product link to drop into any posts you do.  An easy place to start is to promote the services you are using if you are enjoying their product - web hosting or email management systems like Aweber.
Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.

With the introduction of the internet, advertisers realised that they could increase their revenue by rewarding websites who refer customers to your site that go on to buy something from you. In essence, this is affiliate marketing or performance-based marketing. An advertiser rewards a website a set amount of commission for each customer that the site refers who goes on to make a purchase.
One of the main benefits of internet marketing is that there are lower implementation costs than when compared to traditional marketing channels. In the past, marketers had to design, print, and distribute their content. Now, once the content is produced, there is no need to pay for printing and the distribution cost is significantly cheaper with internet marketing sources. The price to run an ad on YouTube is much cheaper than equivalent exposure on a local television network. Similarly, free listings on Google Local take the place of expensive ads in local telephone directories. For just about every traditional outbound marketing tactic, there is a cheaper way to accomplish the same thing using the internet.
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