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The most significant element of social media that results in more conversions is the ability to bring a more human component to your brand messaging. Since social media is a place for consumers to socialize and network, brands are able to show the human side of their brand through light, often conversational content that allows each company to show their personality, humor, and warmth.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
Affiliate marketing is serious business, and to be successful, you’ll need to put in a lot of hard work. There is no “magic bullet” that will solve all your problems; you’ll have to figure it out on your own. However, George Brown’s Google Sniper is one of the best affiliate marketing training courses available, and it’s a blueprint to how to make money online.
Word-of-mouth marketing is one of the most powerful tools that any company has in their marketing toolbox. Not only is it free, but it goes a long way in helping you build trust with new leads. In many ways, social media has become the new outlet for word-of-mouth marketing. Now more than ever, brands are encouraging their customers to leave reviews on their social media profiles, recommend their brand to friends and family on social, or provide testimonials.
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
Because users have different operating systems, web browsers and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen. Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).
Consistency is one of the keys to social media marketing strategy success, so use the same profile picture and cover image across all social networks, resizing according to the site’s requirements. This helps boost your online marketing efforts by building a strong social media presence as well as to place you as a thought leader within your niche. Use your social media profile as an elevator pitch for your company. If appropriate, use hashtags related to your business to help people find you. You can also include a link to your website or a resource you’re promoting as a call to action.
As one of the “FREE to Get Started” options, Wealthy Affiliate is a great place for affiliate newbies to start out, learn and put what they learn into actionable steps. The training offered at WA includes: Video training, Tutorial training, Classroom training and Many Courses. This awesome affiliate marketing training system will teach you everything you need to create a business online through niche marketing with great actionable strategies. Wealthy Affiliate is one of the more popular options and I think the fact that they removed the initial signup fee and started letting people in for free has given them a small edge.
If you can jump in and engage with the story while everyone is paying attention, it can lead to viral posts, traffic boosts, press coverage and greater visibility for your brand. This strategy, known as newsjacking, works best if you get your voice out there while it’s still breaking news. If you join in too late, you’ll just look like another company trying to ride the trend.
There are SO MANY training programs out there all promising to make you rich online with as little effort as possible. Well, first of all, a good program will never promise you overnight success or millions of dollars. The fact is that it takes an average of 18 months to 2 years to build a successful affiliate marketing company online, and though there are some extreme examples where people make millions of dollars a year, most successful affiliate marketers earn a comfortable living. I highly recommend you check out the following two articles:
For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!
In many cases, the strength of your social media campaign will be dependent on the strength of your efforts in other channels. For example, let’s say you have two companies essentially doing the same thing, Company A and Company B. Company A launches a social media campaign and starts paying $100 a week toward marketing. Company B spends $100 a week on traditional advertising, and starts building an initial client base. After a few months, Company A has made some progress and is breaking even on its social media spend. Company B has a thriving customer base, so they decide to start a social media presence. By the end of the month, both companies have 1,000 followers. By this point, Company A has invested more than $1,000, but Company B has only invested $100—yet their posts are getting a similar amount of reach. This example shows how the numbers can become skewed in favor of brands with big advertising budgets being spent on other marketing efforts, or those with an already-existing audience.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
Email is a relationship-builder with your potential customers. You want to send them a balance of useful information related to your niche, perhaps an email newsletter, as well as marketing messages, like a sales email, asking them to buy a product on sale. The free information you’ve provided helps them come to know, like, and trust you… which makes it more likely they’ll buy a product.
“Many businesses hit a plateau in their digital reach because they [focus on] … content which proves [their] expertise by educating [their] target audience about [their] specific business services or products,” Te-Erika Patterson writes on Entrepreneur Magazine‘s website. “The missing link between brands who have a few thousand followers and those who’ve become social media legends is a key ingredient called lifestyle content.”
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.